INDEGO AFRICA AW’15

Handcrafted products thats supports a good cause.

franny-coop-knit-sweaterfranny-coop-knit-sweater-hat franny-coop-indego-africa franny-coop-brooch-oversize-coatfranny-coop-wool-hat

Hi Guys,

I am beyond excited to share this powerful collaboration that I did with Indego Africa for the launch of their Autumn/Winter 2015 collection. The entire collection is an absolute gem- cozy knits to warm you up, wool hats to complete boring outfits, capes to shield you from winter’s shiver along with the cutest brooches for a more refined look. What’s even more charming about this brand is that all items are handmade in Ghana and Rwanda.

It was such a pleasure working with the Indego Africa team. Indego Africa is a non-profit social enterprise and lifestyle brand that supports women through economic empowerment and education- confronting poverty by helping female artisans become independent business women. All of the profits from sales are used to fund educational training programs for these women.

In today’s world, why women should support women in business goes without saying. What’s understated, however, is why women in the fashion industry are lacking in positions related to design. It is a little unnerving to think about how many male designers have positions of power: think Olivier Rousteing, Raf Simons, Marc Jacobs, etc. Of course their talent warrants the merit of their success, however, isn’t it a little counter intuitive how the male gender rampantly controls the design of women clothing? You would think that since our clothes are made for the female form, female desire, and overall female experience they would be designed by us. Patriarchy has its place even in the garment industry and this is something that should not be overlooked. I support brands like Indego Africa because I’d like to see more women empowered in design positions in hopes that the fashion industry can become equal.

You can shop the entire collection here

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  • Couldn’t agree with you more! Female designers don’t get nearly as much exposure but it doesn’t mean that there isn’t the same amount of talent there.

    -M
    http://www.violetroots.com

  • Aren Dumars

    yes!! i couldn’t hve said it better myself :))

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